Nuria Garcia
For service based founders and entrepreneurs that want to grow their business without losing themselves.
TVF: Your audience isn't as tired of hearing you as you are
THE VISIBLE FOUNDER There’s something I’d like you to remember the next time you think: “I’ve already talked about this.” The person reading your content probably doesn’t feel that way, because you have a completely different relationship with your message. You know every time you’ve thought about it. Every time you’ve written it down.Every conversation you’ve had about it.The five versions of the same post you discarded.The newsletter you wrote three months ago.The client call where you...
TVF: The 3 sentences I keep coming back to
THE VISIBLE FOUNDER A few days ago, I was on a call with a client. We were talking about something completely unrelated to content (yes, we also get carried away!) when she said something that made me stop. She had been telling me about a situation with a client.The kind of story that, to her, was completely normal. But as she talked, I was thinking:This is a post. Then another part of the conversation came up.Another post. Then she explained what she had learned from the experience.Another...
TVF: You don't need life-changing results
THE VISIBLE FOUNDER One of the reasons why I like having a community is to meet up in person.And recently we met up to co-work. (If you want to check out the community, you can do it here, btw.) And that made me notice, that with the community and my clients, there's something that I keep thinking enjoying more and more.The small moments, not the big final result. The moments where you can see something starting to shift, a person finally making a decision, or a question they stop asking...
TVF: Did you make a coffee this morning?
THE VISIBLE FOUNDER Last week, after landing back in Chicago from a month in California, I went to the dentist. While I was waiting, I started talking to the woman next to me. Somehow she ended up telling me she bought an espresso machine six months ago. Hasn't made a single coffee with it yet. "What's stopping you?" I asked. She laughed and said she wanted to get it right. So she'd been taking classes about coffee, syrups, milk steaming, all of it. She knew more about espresso than most...
TVF: Maybe this is what your imposter syndrome sounds like
THE VISIBLE FOUNDER After working with many coaches, fractional CXO's, and service based founders, I realized that imposter syndrome doesn’t always show up the say way for everyone. But some of the ones I heard the most sound more like: “I don’t have enough case studies yet.”“I haven’t achieved significant enough results yet.”“Once I have more clients, then I can talk about this.” And I know that because at one point I went through that too. and that was also exactly what was happening to one...
TVF: But I already said that...
THE VISIBLE FOUNDER There’s a phrase I hear quite often when working on content with my clients: “But I’ve already said this.” It came up recently during a call with a client.He perfectly understood something that, to me, is a huge part of the game when selling services: you can’t keep coming up with a new message every week. You have to repeat yourself. In different ways, sure, but repeat yourself. The problem was, for him, that felt really difficult.Because all his ideas were stuck inside...
TVF: But what do I talk about?
THE VISIBLE FOUNDER There’s a question that’s been playing on my mind since one of my recent calls with a client: “But… what do I talk about, then?” It made me smile because, in reality, we had spent quite a bit of time discussing the exact opposite. We had talked about her experience, her business, everything she’d done to get to where she was, the lessons she’d learned, and the problems she’d solved for her clients… We had done a lot of work looking inward. And yet, when it came to content,...
TVF: Your story is hidden at plain sight
THE VISIBLE FOUNDER During this last month I have been locking in, in health and business and I changed more than my habits and routines. I changed my mindset. Because I realized that most of the things I was looking for to serve my clients better were in front of me. So, after opening my eyes more and take advantage of the things that were already in front of me.I asked a client a question that seemed quite simple: “Tell me how you got to where you are now.” She began sharing things that, to...
TVF: Maybe you don't need more people to find you
THE VISIBLE FOUNDER There’s a phrase I hear quite often from service-based experts: “I need more people to discover me.” And I completely understand where that comes from. You publish content.You try to be consistent.You check your metrics.You see others reaching more people, and you think that might be the problem. So the conclusion is that you need more reach, more followers, and more eyes on your content. Which I don't blame you, because that's the metric we have all been taught to follow....
TVF: Don't focus on the pain (truly)
THE VISIBLE FOUNDER We've always been told that if you want to reach people, you have to hit their pain."Rub salt in the wound." (basic social media advice, tbh)But the problem is we misunderstood what that pain actually is. Because when everything you post is about how stuck someone is (how invisible they feel, how much they're getting wrong) guess who shows up in your comments. Exactly that person. The one who complains about the algorithm instead of posting.The one who says, "I'd love to...
For service based founders and entrepreneurs that want to grow their business without losing themselves.