A few days ago, I was on a call with a client.

We were talking about something completely unrelated to content (yes, we also get carried away!) when she said something that made me stop.

She had been telling me about a situation with a client.
The kind of story that, to her, was completely normal.

But as she talked, I was thinking:
​This is a post.

Then another part of the conversation came up.
​Another post.

Then she explained what she had learned from the experience.
​Another one.

And this happens all the time.

People think they need to become more interesting.

Usually, they need to become better at noticing what is already interesting about the way they think, work and experience things.

That’s one of the reasons I created The Story That Sells You.

Because I don’t want you sitting down every Monday asking:

“What should I post this week?”

I want you to have a much bigger bank of things that are actually yours.

Because I don’t want content to become another full-time job you have to maintain.

I want you to be able to look at your actual life and think,

“Oh, that conversation was interesting. That’s something I can use.”

When you start working that way, creating becomes much lighter.
And, honestly, a lot less annoying.

Think of:
Stories.
Lessons.
Opinions.
Experiences.
Client moments.

Things you’ve changed your mind about.
or even things you notice that other people don’t.

And once you have those, you can stop treating every post like a completely new assignment.

That’s also going to be a big part of "BEST OF 2026", which launches the week after October 23.

Because finding the story is one thing.

Knowing how to use it over and over again is another.

I’ll be showing you how I’ve been doing that with clients, including how I repurpose stories across different formats and how I use AI to make the process easier without handing over the thinking.

So the progression is pretty simple.

First, find what is worth saying.

Then learn how to get more mileage out of it.
That’s what I’m building for you.

If you want the first part now, The Story That Sells You is $97.

And when you buy before October 23 at 11:59 p.m., you’ll receive "BEST OF 2026" when it launches the following week.

After that, it won't be available for anyone else.

​Get The Story That Sells You + Best of 2026​

It's not what you say, but it's how you say it.
- Nuria