After working with many coaches, fractional CXO's, and service based founders, I realized that imposter syndrome doesn’t always show up the say way for everyone.
But some of the ones I heard the most sound more like:
“I don’t have enough case studies yet.”
“I haven’t achieved significant enough results yet.”
“Once I have more clients, then I can talk about this.”
And I know that because at one point I went through that too.
and that was also exactly what was happening to one of my clients.
She felt she hadn’t helped enough people reach the final outcome she had in mind.
And because of that, she didn’t feel comfortable talking about his results.
The funny thing is, she had seen changes, but she dismissed them.
Because she had built a very specific definition of what it meant to transform someone.
And that definition went something like this:
person completely stuck → works with me → completely different life.
Everything that happened between those two points didn't seem to count.
And as we spoke, I remembered something.
A few years ago, I also thought that significant changes had to feel significant while they were happening.
Now, I believe the exact opposite is often true.
Significant changes usually start in a rather boring way. Like changing your life 1% every day and how amazing the compound effect on that can be.
And one day, much later, you look back and realize that small thing was the beginning.
That’s what was happening with his clients, because the gears were already turning.
She was simply waiting to hear the roar of the entire machine.
And I find this to be a very important distinction when selling a service.
Because you don’t need to prove that you completely transform people’s lives.
You need to prove that understand how to help someone move from where they are to where they want to be.
And you can show that movement at different stages along the way.
A client who gains clarity, or makes a decision. Another who changes a behavior or starts acting differently.
That isn't any less of a result just because it isn't the final outcome yet.
It is evidence of progress. And when you start viewing your clients that way, the way you see yourself changes, too.
You stop looking for proof that you’re good enough and start observing what is actually happening right in front of you.
To me, that is a much healthier way to build authority.
Not by exaggerating results or by fabricating transformations, but simply by learning to observe closely.
That is something I work on extensively with my 1:1 clients.
Because often, they don’t need to achieve more things before they can talk about what they do.
They need to learn to better communicate what is already happening.
And if you want to start viewing your experience from that perspective, you can check this MASTERCLASS
Maybe your next success story doesn’t need to be bigger.
Maybe you just need to learn to see the one you already have.
It's not what you say, but it's how you say it.
- Nuria
