Networking by Nuria
All things content creation and business & entrepreneurship.
TVF: Did you make a coffee this morning?
THE VISIBLE FOUNDER Last week, after landing back in Chicago from a month in California, I went to the dentist. While I was waiting, I started talking to the woman next to me. Somehow she ended up telling me she bought an espresso machine six months ago. Hasn't made a single coffee with it yet. "What's stopping you?" I asked. She laughed and said she wanted to get it right. So she'd been taking classes about coffee, syrups, milk steaming, all of it. She knew more about espresso than most...
TVF: Maybe this is what your imposter syndrome sounds like
THE VISIBLE FOUNDER After working with many coaches, fractional CXO's, and service based founders, I realized that imposter syndrome doesn’t always show up the say way for everyone. But some of the ones I heard the most sound more like: “I don’t have enough case studies yet.”“I haven’t achieved significant enough results yet.”“Once I have more clients, then I can talk about this.” And I know that because at one point I went through that too. and that was also exactly what was happening to one...
TVF: But I already said that...
THE VISIBLE FOUNDER There’s a phrase I hear quite often when working on content with my clients: “But I’ve already said this.” It came up recently during a call with a client.He perfectly understood something that, to me, is a huge part of the game when selling services: you can’t keep coming up with a new message every week. You have to repeat yourself. In different ways, sure, but repeat yourself. The problem was, for him, that felt really difficult.Because all his ideas were stuck inside...
TVF: But what do I talk about?
THE VISIBLE FOUNDER There’s a question that’s been playing on my mind since one of my recent calls with a client: “But… what do I talk about, then?” It made me smile because, in reality, we had spent quite a bit of time discussing the exact opposite. We had talked about her experience, her business, everything she’d done to get to where she was, the lessons she’d learned, and the problems she’d solved for her clients… We had done a lot of work looking inward. And yet, when it came to content,...
TVF: Your story is hidden at plain sight
THE VISIBLE FOUNDER During this last month I have been locking in, in health and business and I changed more than my habits and routines. I changed my mindset. Because I realized that most of the things I was looking for to serve my clients better were in front of me. So, after opening my eyes more and take advantage of the things that were already in front of me.I asked a client a question that seemed quite simple: “Tell me how you got to where you are now.” She began sharing things that, to...
TVF: Maybe you don't need more people to find you
THE VISIBLE FOUNDER There’s a phrase I hear quite often from service-based experts: “I need more people to discover me.” And I completely understand where that comes from. You publish content.You try to be consistent.You check your metrics.You see others reaching more people, and you think that might be the problem. So the conclusion is that you need more reach, more followers, and more eyes on your content. Which I don't blame you, because that's the metric we have all been taught to follow....
TVF: Don't focus on the pain (truly)
THE VISIBLE FOUNDER We've always been told that if you want to reach people, you have to hit their pain."Rub salt in the wound." (basic social media advice, tbh)But the problem is we misunderstood what that pain actually is. Because when everything you post is about how stuck someone is (how invisible they feel, how much they're getting wrong) guess who shows up in your comments. Exactly that person. The one who complains about the algorithm instead of posting.The one who says, "I'd love to...
TVF: The truth behind these letters
THE VISIBLE FOUNDER I am gonna let you into a little secret, because at this point I feel we know each other. (If not, hi!!! I am Nuria.) A few months ago, a client of mine refused to be the face of her own marketing. She didn't want to be on camera nor share her story - simply hoping the work would speak for itself. But then I got her to post one video anyway. Consequently, it got 47 comments on an account with 312 followers, and new clients told her, directly, that video is why they came....
TVF: You don't need to overshare
THE VISIBLE FOUNDER Yesterday I sat in a room full of business owners. (I was invited to speak to them about storytelling) All of them had already done the basic marketing. The kind that gets you started, gets you your first clients, gets you to a place where the business is real. But they all wanted more. They wanted to get into storytelling, because they didn't want to miss out on reaching the people who were actually meant to be their clients. And one sentence kept coming up, over and...
TVF: People are not only buying your service
THE VISIBLE FOUNDER Today I had one of the most eye opening calls of my life.This person didn't say anything new to me, but the way she said it got me thinking. She's an expert in sales, and I've been following her on Instagram for a while because someone recommended her to me.I liked her right away because she's very straightforward.You can see her personality right through her content, and straightforward are my kind of people. As we were chatting, she asked me why I do what I do. I told...
All things content creation and business & entrepreneurship.