Yesterday I sat in a room full of business owners.
(I was invited to speak to them about storytelling)
All of them had already done the basic marketing. The kind that gets you started, gets you your first clients, gets you to a place where the business is real.
But they all wanted more. They wanted to get into storytelling, because they didn't want to miss out on reaching the people who were actually meant to be their clients.
And one sentence kept coming up, over and over.
"I don't want to overshare."
Every time someone said it, a few heads nodded.
Because that's the fear, isn't it?
That if you start telling stories, you won't know where to stop.
That "being real" means opening every door in your life and hoping people don't walk through the wrong one.
But that's not what oversharing is.
Oversharing isn't sharing too much.
It's sharing without deciding what it's for.
The problem was never how much they were willing to share. It was that they'd never been taught how to choose.
Nobody in that room was actually worried about privacy.
They were worried about control.
About putting something out there and not knowing what it would cost them.
So, as many other business owners they kept it safe posting tips and frameworks. The version of themselves that feels defensible.
But since I have also been there, I know how to help them get out.
So this is what I told them:
You don't need to share everything.
You need to know exactly which stories move your business forward, and be willing to tell those, fully.
That's not oversharing.
It's aiming.
Some great examples are:
The client who almost walked away and what changed her mind.
The course that cost you a lot of money, but didn't really teach you anything.
The moment you almost quit and the specific thing that made you stay.
Those aren't confessions. They're proof.
And the founders who hesitate to tell them aren't protecting themselves.
They're protecting people from seeing how real person behind the business built its experience.
Hence, the fear was never about oversharing.
It was about not knowing which stories were actually theirs to tell.
That's a decision, not a personality trait. And it's one you can learn to make on purpose.
PS: If you've ever sat down to share something real and stopped yourself, not because it wasn't true, but because you weren't sure it was "allowed," that's exactly what I walk you through in The Story That Sells You. It'll help you find the stories that are actually yours to tell, and how to tell them without wondering if you've said too much.
It's not what you say, but it's how you say it.
- Nuria
