I am gonna let you into a little secret, because at this point I feel we know each other.
(If not, hi!!! I am Nuria.)
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A few months ago, a client of mine refused to be the face of her own marketing. She didn't want to be on camera nor share her story - simply hoping the work would speak for itself.
But then I got her to post one video anyway.
Consequently, it got 47 comments on an account with 312 followers, and new clients told her, directly, that video is why they came.
That's what happens when you stop hiding behind "professional."
I used to be the one hiding.
I was always told that, since I had an accent, I had to make my experience sound very "important," or nobody would listen to me.
Therefore I tried, because I didn't know any better.
But then it started burning me out.
It was making me hate writing content, and I felt like an impostor.
And that made me almost stopped showing up at all.
But then I realized I wasn't the only one.
We all get to a point where it doesn't matter what we put out there, someone has "done better" than us.
So what's the only way we can still get our audience's attention without those crazy numbers?
Telling them things others can't.
That's when I started building the framework I've used not only for me, but with the service-based founders I work with.
So instead of overexplaining their credentials in a caption, they post the one story only they have, and get comments like "this is why I booked."
Now, you might be reading this thinking, "that's easy for Nuria, she's moved countries and has a whole journey to talk about, my story isn't that interesting."
So I'm gonna stop you right there:
it was never about the drama.
It's about being specific about who you are instead of generic about what you do. Nobody else has your exact experience, your exact way of thinking, your exact perspective.
That's the one thing nobody can copy.
Because at the end of the day, people don't only buy your services, they buy the person they'll be working with.
And that's YOU.
But let's be honest, selling yourself isn't natural to most people. (That's not a flaw, it's just untrained.)
So, it's been feeling weird to you, and that's exactly why.
But here's the good news: there's a way to learn it, and I've mastered it, first for myself, then for my clients.
So here's the real secret.
It was never about having a story dramatic enough to tell. You're hiding your real self from your ideal clients because you're not sharing those views on your content, not because you don't have anything worth sharing.
Therefore the only way to change that is to take action.
One way is by yourself, with The Story That Sells You.
Or we do it together, so instead of staring at a blank caption box wondering if this is "too much," you post the thing only you could've said, and someone tells you it's why they showed up.
It's not what you say, but it's how you say it.
- Nuria
