Learn how to start looking at your story and make it the reason people choose you.
In this doc I walk you through exactly what those 5 decisions were, so you can apply it to your own story, and which parts of you might be sitting on the wrong side of that same gap.
For a long time I kept the real version of my story out of my content because I didn't think it belonged next to a "professional" business account.
So I posted the polished version (which did not work nor feel aligned with me) I was dreading creating content.
Then I made 5 specific decisions about what I'd let people see and how I'd tell it, and that's when I stopped being interchangeable.
Because the gap between who I actually was and who my content showed finally closed.